Mobile
Gaming - The Future is Now
by GamingPublic.com
Article
can be found here
The Internet has
altered the method by which
gambling occurs, and this transformation
is starting to have an effect
on how people gamble. Online
games do not need any traditional
retailers, and retailing does
not offer anything the Internet
cannot provide, except that
the consumer can physically
see and feel the product.
The next step
in the evolution of iGaming
is mobile, and the online gaming
operator must seriously consider
being an early adopter of Mobile
Gaming Technology.
Analyzing the
market by ”product“
shows that wagering generally
in betting exchanges and sportsbooks
dominates at 38 percent with
online casinos handling 23 percent
of the action and online poker
close behind at 22 percent.
Skill Gaming and Bingo hold
2 percent and 5 percent respectively
with online lotteries in a growth
phase expected to surge from
a current 10 percent to 27 percent
by 2010.
Sub-market delivery
channels include the remote
gaming market (mobile or m-gaming)
at 15 percent with growth to
27 percent likely by 2010, and
interactive TV at 3 percent
with surprisingly slow growth
to only 5 percent over the same
period.
The remote gaming
market has been growing at a
rate of 35% over the past 4
years and was estimated to be
worth over $7 billion in 2004,
the vast majority of which was
internet-based. The mobile section
of the gaming market only accounted
for $5 million in 2004. However,
industry analysts such as CCA,
Juniper Research and Screen
Digest estimate this grew to
$1 billion in 2006.
Projected
Market Value Stats:
-
5 million
North Americans will use
mobile sports betting services
by 2011 should laws pass
within the next year allowing
iGaming in the USA
-
Asia-Pacific
region is expected to contribute
the largest share of total
gross revenues with 39%
of the market
-
Europe
follows closely behind with
a 37% market share, with
the US making up the majority
of the remainder
-
Telecoms
analysts Juniper Research
reveals that mobile lotteries
will be the largest money-spinners,
with gross revenues of nearly
US$7.9bn worldwide by 2009,
followed by sports betting
(US$6.9bn) and casino-style
gaming (US$4.5bn).
Learning
Curve
By being an early
adopter of mobile technology,
the online gaming operator will
gain valuable insight and experience
into the operational and marketing
aspects of running mobile gaming.
Since it is commonly believed
that accessing the internet
through mobile hardware will
become the norm in the near
future, the online gaming operator
must learn how to be successful
while the sub-industry in still
in its infancy.
Additional Revenues
By being an early
player, the online gaming operator
has the opportunity to add to
existing revenues without seriously
increasing marketing costs.
The goal of integrating
mobile technology now is to:
-
Establish
Brand Recognition in targeted
audience areas including
current The online gaming
operator clients
-
Targets
specific user segments
-
Leverage
existing customer database
and improve player conversions
-
Build a
positive reputation in the
mobile gaming market
-
Retain
Clients and Establish Loyal
client base
-
Drive Corporate
revenues
Please enjoy
the overview into Mobile iGaming,
and should you be interested
in more complete information,
please contact information [at]
gamingpublic.com
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